TDM in Florida

www.commuterservices.com

On Wednesday, August 20, 2008 from 12:00 to 1:00pm EDT, the Florida TDM Clearinghouse and the Florida Department of Transportation will hold a 1-hour Lunch and Learn net conference on TDM Marketing: Planning and Reacting in Quickly Changing Environments featuring Jeff Horton, Director of the Marketing Institute and Executive Director of Commuter Services of North Florida.  

 A question and answer session will follow the presentation.

• Registration Form
• Frequently Asked Questions about net conferences

TDM Marketing: Planning and Reacting in Quickly Changing Environments

Wednesday, August 20, 2008 from 12:00 to 1:00 p.m. EDT

Speakers: Jeff Horton, Marketing Institute and Commuter Services of North Florida

Presentation Summary

Learn the basics of TDM marketing efforts in Florida from branding to target market development.  Included in this one-hour session will be discussions on establishing a consistent visual identity within the community, web site development, and responding to target markets with particular emphasis on the green consumer.  The session will also include advice on creative message development and what steps can be taken to increase your organization’s credibility within your particular market.

Registration Information 

To reserve your virtual seat, please complete the registration form below and submit by Wednesday, August 13, 2008.

Registration Form

You must be pre-registered to participate. Please complete the form below and click Submit.

Frequently Asked Questions

How does a net conference work? 

Participants hear the audio portion via a toll-free telephone call and simultaneously view the PowerPoint presentation via Internet.  The session will be recorded and available for playback at www.nctr.usf.edu/clearinghouse  the following workday.

What do I need to participate in this net conference?

All you need is a phone and a computer with Internet access.  For a group viewing, you will need an LCD projector.  Audio access will be provided via a toll-free number.  The net-conference video platform is Live Meeting ™.  It operates through firewalls and does not require you to download software.

FIRST TIME USERS: To save time before the meeting, check your system to make sure it is ready to use Microsoft Office Live Meeting 2007. http://go.microsoft.com/fwlink/?LinkId=90703 

NOTICE: Microsoft Office Live Meeting can be used to record meetings. By participating in this meeting, you agree that your communications may be monitored or recorded at any time during the meeting.

Why is the Florida TDM Clearinghouse hosting this event?

As part of a "Learn More. Travel Less." initiative,  we believe this net conference will expand learning opportunities to transportation professionals in Florida, especially with the cost in time and dollars associated with conference travel.   We welcome your thoughts on its value and effectiveness as well as suggestions for future topics. 

What does it cost? 

There is no charge for Florida DOT district offices, Florida commuter service agencies, Florida transit agencies, and Florida transportation management organizations. CUTR provides up to 20 net conference seats, and funds the toll free charges of the net conference under its Florida TDM Clearinghouse contract with FDOT.

What if I have more questions?

If you have any questions, please contact Phil Winters at (813) 974-9811 or winters@cutr.usf.edu

*A separate confirmation with the URL and 1-800 number for the net conference, and copies of the slides will be sent via email to you prior to the event.